Why Team Sugar Runs?

We are a TEAM, not just in name, but in reality.

From the start, our coaches have been hand-picked, trained, and mentored by our founder and head coach, Jessica Reyes. She started her coaching business after years of being an athlete, seeking out educational opportunities and certifications, and understanding what worked for her as a female runner. Her first experience with a running coach was counterproductive, which led her to seek out her first coaching certification to understand how she could do it better. It wasn’t until she found a coach that understood her, put her priorities first, asked the right questions, helped her set achievable goals and pushed her to her potential that she began smashing personal records and identifying what a successful coach/athlete relationship should be.

After working on her own for a few years, developing her coaching philosophy, and building a full roster of athletes and success stories, demand exceeded her capacity and she hired her first coach - an athlete of hers that she mentored and who believed in our Team’s mission. Jessica has since grown our coaching team in an intentional and sustainable way to ensure we include a variety of perspectives and expertise while never sacrificing our HIGH service standards and commitment to the mission of helping athletes of all abilities achieve their running goals and dreams.

All of our coaches not only have the certifications and experience to support you, but they have unlimited access to each other and our founder, making it a collaborative effort to ensure our athletes are well-taken care of. Our coaches hold recurring meetings to discuss ideas, experiences, best practices, current running trends and science. Doing this ensures that we are well-rounded, have solutions for every athlete, and provide a consistent and PREMIUM experience for our team members.

Most importantly, our athletes come first. Every member is treated like an important part of our team. In addition to having a virtual team forum to welcome athletes and discuss races, gear, etc., we hold in-person race meetups, shake-out runs, and virtual events to expand our connection to each other.

We’re not a search engine for running coaches or personal trainers. We’re a team of runners. We don’t just give you hundreds of coach profiles to sift through, we’ve done the hard work of carefully vetting every member of our coaching team so you don’t waste your time and money. We are a collaborative team that is structured to support YOU AND EACH OTHER. Our coaches are guaranteed to have the experience, skills, and resources at their disposal to help you get the most out of your running journey.

Experience it for yourself.